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Safari has grown into a great everyday browser on the Mac, but it can still get messy fast. Profiles give each part of life its own space. Think of them as neat little kitchens where the spices never get mixed up.

A “Work” profile keeps job logins, extensions, and tabs together. A “Personal” profile holds shopping, news, and hobbies. A “Private” profile stays bare-bones for quick, low-trace browsing.

What Safari Profiles actually do

Profiles keep cookies, history, extensions, Favorites, and Tab Groups separate. Signing into the same site with two different accounts becomes straightforward.

They also help attention. By opening a “Work” window during the day and a “Personal” window at night, fewer off-topic tabs sneak into the wrong space.

Create your first two profiles

Open Safari and go to Safari > Settings > Profiles. Click Add Profile, name it “Work,” pick an icon and color, and save.

Repeat for “Personal.” That color and icon appear in the toolbar so you always know which world you’re in.

Give each profile its own look

In Profiles, set a unique Start Page image and a distinct set of Favorites. A calming photo for Personal and a blank canvas for Work keeps the visual cues obvious.

Keep the number of Favorites small in each profile. The right six shortcuts beat a cluttered grid.

Choose the right default profile

In Profiles, set which profile opens by default when you launch Safari. Pick “Work” on weekdays and switch to “Personal” on Friday afternoon.

If most links you click from Mail or Messages are personal, set “Personal” as default. It reduces accidental account crossovers.

Extensions that match the moment

Extensions can be turned on per profile. Turn on a grammar checker and a password manager for Work. Keep Personal minimal with only a shopping price-tracker if needed.

If an extension pulls your focus, disable it in Personal so off-hours feel lighter.

Bookmarks that don’t blend

Move bookmarks into folders inside the Bookmarks sidebar for each profile. Example folders for Work: “Projects,” “Reports,” “HR & Admin.”

For Personal, try “Reading,” “Shopping,” and “Travel.” Clean names make Command-F searches faster.

The Tab Group layer

Profiles and Tab Groups work together. Make a Work group called “Weekly” for recurring tabs you need every Monday.

For Personal, a “Weekend” group can hold recipes, local events, and a couple of long reads you’ve been waiting to enjoy.

Keep windows single-purpose

Open one profile per window. If you need both, put Work on one desktop and Personal on another. A quick three-finger swipe changes your “mental room” without clutter.

If you accidentally mix, use Window > Merge All Windows inside the current profile and drag out the two or three tabs you truly need.

Create site-specific Web Apps

Some sites behave like apps: calendar, project boards, music, and to-do lists. In Safari, choose File > Add to Dock when you’re on a site you open every day.

This makes a standalone app in your Dock that opens with its own window and icon. It reduces tab sprawl and speeds up daily checks.

Pair Web Apps with the right profile

Create Web Apps from within the profile they belong to. A Work calendar made from your Work profile sticks to your Work sign-in.

Do the same for Personal streaming or notes. Once you get the hang of it, launch these like regular apps from Spotlight.

Notifications and focus, simplified

Web Apps can show badges and notifications independent of your main Safari windows. Keep Work alerts flowing during business hours.

At night, quit your Work Web Apps. Your Mac stays quieter without changing system-wide settings.

Smarter sign-ins with fewer mistakes

Profiles hold separate cookies. Open the Work profile and sign into your organization’s identity provider there.

Open the Personal profile and sign into consumer services. Sites won’t confuse which account you intend to use.

Keep the start pages useful

The Start Page can show iCloud Tabs, Shared with You, and Reading List. Decide which of those actually help inside each profile.

Turn off sections that add noise. A quieter Start Page makes it obvious what you intended to do.

Speed up with keyboard muscle memory

Use Command-N to open a new window in your current profile. Use File > New Window with Profile to jump to another profile on demand.

Pin your most-used tabs so they always sit left and never get closed by accident.

Share links across profiles safely

When you need to open a Work link in Personal, right-click and choose Copy Link. Switch windows before you paste.

It’s a tiny habit that keeps browsing trails clean and predictable.

Keep privacy expectations realistic

Profiles reduce cross-account confusion and lower accidental tracking across contexts. They don’t make you anonymous.

For sensitive searches, use Private Browsing in your chosen profile. It keeps history and cookies temporary.

Three small gear upgrades that fit this setup

A simple, adjustable laptop stand raises your Mac’s camera and screen for better posture during long browsing sessions. The Twelve South Curve Flex folds flat, adjusts easily, and keeps ports accessible.

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A pocket SSD gives a fast place for large downloads, offline archives, and quick transfers between Macs. SanDisk’s 2TB Extreme Portable SSD is small, sturdy, and plenty quick for everyday tasks.

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A 20-minute setup plan (that sticks)
1. Create Work and Personal profiles.
2. Set a distinct color, icon, and Start Page for each.
3. Assign only the extensions that serve that profile.
4. Make a “Weekly” Tab Group in Work and a “Weekend” group in Personal.
5. Pin the three tabs you open every day in each profile.
6. Create Web Apps for your calendar, to-do, and one favorite news site.
7. Put Work on Desktop 1 and Personal on Desktop 2.
8. Decide which profile should be the default.
9. Add a minimalist set of Favorites to each Start Page.
10. Try the stand, keyboard, and SSD picks if your setup could use polish.

Profiles for family and shared Macs

If the household shares a Mac, profiles can act like “lightweight” spaces. A parent profile can keep banking and bill-paying separate.

A shared “Household” profile can hold school calendars, grocery lists, and portals everyone needs.

Travel days and temporary profiles

Going on a trip? Create a temporary “Travel” profile. Add airline, hotel, and maps.

Delete it when you return. It keeps your main profiles tidy and your history focused.

Keep Reading List focused

Use Reading List inside your Personal profile so it aligns with your leisure time. Clear items weekly.

If an article belongs to Work, save it there instead. The right reading shows up at the right moment.

When things feel messy again

If a profile feels crowded, export bookmarks from File > Export Bookmarks for backup and prune aggressively. Less is more.

Review extensions monthly and turn off anything you haven’t needed lately.

Quick recipes to try

• Finances: A Work Web App for your accounting dashboard and a Personal Web App for household budgeting.
• Fitness: A Personal Web App for your preferred workout site with notifications allowed.
• Learning: A Personal profile Tab Group for a course with just the course site, notes, and a timer.
• Planning: A Family profile with shared calendar and lists as pinned tabs.
• Deep work: A Work profile with only one extension active and a Start Page with no sections.

A calmer Dock and fewer temptations

Web Apps in the Dock remove the “which tab had that?” question. Launch, check, and quit without peeking at unrelated tabs.

Profiles keep the rest from sneaking in. It’s the simplest way to browse with boundaries.

Final tidy-up

Give each profile a clear purpose and a small set of tools. When you open that window, you’ll know exactly why you’re there.

That clarity adds up, day after day—less shuffling, fewer sign-in mix-ups, and a Mac that fits the way life actually runs.